Bibliography

Strategic brand management. Building, Measuring, and managing brand equity

KELLER, Kevin Lane (2008) Strategic brand management. Building, Measuring, and managing brand equity. PRENTICE HALL

Abstract

Strategic brand management. Building, measuring, and managing brand equity

: KELLER, Kevin Lane
: Buku Teks
: Bahasa Inggris
:
: 650 Kel s
: PRENTICE HALL
:
: 2008
: 692 p. ,26 cm
Subject / Keywords :
MANAJEMEN STRATEGI
Physical Location :
  • 2005410449   Perpustakaan Pusat UMY
  • 2010410088   Perpustakaan Pusat UMY
  • 2005410448   Perpustakaan Pusat UMY
  • 2010410306   Perpustakaan Pusat UMY
  • 16107006   Perpustakaan Student Learning Centre
  • 07080305   Referensi Fakultas Pertanian
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